As an Interaction Design Lead at frog design in San Francisco, I lead multidisciplinary design teams on projects which start with user research, evolve into insights, and take shape into experiences which include the design of the physical hardware and objects, the digital software and interfaces, and the invisible network and data bits that connect them. I strive to have a positive impact on the world, to improve people's lives. My experience at frog, Method, Tellart, RISD, and internships at places like NASA, Propane Design Group, Studio 1011, and Moto Development Group, has allowed me to design and produce dozens of interactive experiences, web-connected objects, device interfaces, websites, and environments.

Featured Projects


Salesforce Live

Developed for
  • Salesforce

Chrome Web Lab

Developed for
  • Google & The London Science Museum

The Coffee Connector

Developed for
  • Singapore Economic Development Board


Silicon Emotion

Over its 150 year history, there has been no shortage of praise for the brilliant design of the London Underground system – the legendary tube map, the wayfinding and branding, the overall user friendliness, etc. But how much love do those delightful pre-recorded voices receive – “Mind the gap” ring a bell? Not enough, I [...] ...

October 6, 2013 No Comments

The Democracy of Systems Design

If Apple had the option, would they replace their store employees with programmable drones, flash-baked with spunk, knowledge, and an insatiable desire to help patrons find the ideal Apple product(s) for them? Perhaps they would succumb to the over-hyped controllability and precision afforded by robotic employees. ...

December 11, 2011 No Comments

Looking Through The Graphic Design Lens

What would the world look like if your brain was wired to perceive the world as if through a graphic design lens? That’s what I would like to find out. Let’s explore. ...

June 15, 2011 2 Comments