In 1973 the renowned author and member of the so-called ‘Big Three’ of science fiction Arthur C. Clarke decided to put his opinions of successful predictive storytelling into law. Behold his third and most famous law: “Any sufficiently advanced technology is indistinguishable from magic.” Now, I’m going to go out on a limb here and modify Clarke slightly to read “Any sufficiently designed interaction is indistinguishable from magic.”

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