It’s hard to look back at 2009 and ignore the rather sudden blooming of augmented reality. What was it that made AR suddenly so popular? The rise of ‘mobile’ apps helped. But was that all there was to it? I don’t think so.You can learn so much about a culture by observing how they take in new information. It’s easier than ever to watch how the internet community responds to new things; whether it be a new president, a new episode of Fringe, the death of a pop icon, or ‘new’ technologies. When something happens you can literally watch the connected swarms absorbing the news, assimilating it into their lives, and regurgitating it in the form of comments, tweets, articles and other hip ways of communicating.

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