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Salesforce Live

Salesforce

Method partnered with Salesforce to design and develop a multi-channel online broadcast experience to complement the 2014 Dreamforce conference in San Francisco. The conference brings together industry visionaries, product experts, and world leaders for four days of innovation, celebration, and collaboration. The short-term focus was on the 4-day Dreamforce experience, while the long-term focus was to design and develop a broadcasting experience platform to use for their events throughout the year. The work completed with Method enables Salesforce to expand the global reach of the conference and expose more people to its valuable content not only for the Dreamforce conference, but for broadcast experiences in the future.

Challenge

After Dreamforce 2013, the City of San Francisco capped live attendance, requiring Salesforce to look for ways to expand the Dreamforce reach. The physical cap required by the City was 60 thousand, but Salesforce wanted 3 million people to have access to the live content, requiring an inventive solution for the upcoming 2014 Conference. The project also had a very tight deadline. From kickoff to delivery, the timeline was only 3 months, supporting Method’s lean design approach and real-time prototyping process.

There were four channels of content that streamed live continuously over the four days of the conference. Method was challenged to design an interface that showed all four channels simultaneously, letting people choose which channel they wanted to watch.

Approach

The design approach focused on giving people all over the world the sensation that they were participating in the conversation at Dreamforce. The teams aimed for high levels of immersiveness, promoting the live streams and supporting the live experience of Dreamforce. This provided an extension of the actual conference to make people feel like they were a part of the event in San Francisco, regardless of where they were physically watching.

Examples of design solutions included promoting what was happening across each channel as it happened, highlighting the schedule for each day so participants could plan their days around talks, and featuring social integration to give the feel of a shared experience. In a signature moment within the conference experience, the live-stream video shrinks to the top corner allowing the viewer involved to participate in a social interaction and continue to watch the event, making the experience both real-time and interactive.

To address the need for viewers to understand that the content being watched was live, the interface showed the number of people that were watching the video with you, giving a sense of connectivity with the Dreamforce community. The interactive schedule allowed for the management of current streams (you could see what was playing across all of the channels at any given time) and adds each one to your calendar.

The experience was fully responsive so virtual attendees could experience Dreamforce from their big screen monitors, tablets, and smartphones.

Scrolling down the page caused the video player to shrink and reveal social media comments so that users could continue to be engaged in the video content while reading about the session or adding a comment of their own.

A full event schedule was available so that users could see what else was happening at any given moment and could add future events to their personal calendars.

Conceptual diagrams like this one helped us define and communicate the structure and logic of the experience.

Whiteboarding wireframes was a crucial tool to work through the problems and try new ideas.