#9 of 10

Chrome Web Lab

Google & The London Science Museum

Web Lab is a groundbreaking, year-long exhibition, featuring a series of interactive Chrome Experiments that bring the extraordinary workings of the internet to life.

Google Creative Lab and Tellart created the concept of the Web Lab–from the user-experience as an integrated online and onsite experience, to its science museum context and audience, to the optical Lab Tag method for collecting artifacts, to the interactions between digital and physical touchpoints which allow in-museum and online audiences to collaborate. Visitors to the London Science Museum are able to play with five unique installations, while at the same time, online participants can visit www.chromeweblab.com and interact with the same installations.

Every visitor to the exhibition, online and in the museum, is represented by a “Lab Tag”: a visual code that can be scanned at each experiment to let users keep track of their activity. Each Lab Tag is unique, and museum visitors are all given a high-quality card with their code printed on it. They can scan their Lab Tag at home to access their artifacts and visit the exhibition again and again, allowing them to interact with and share each experience with the Lab.

From the definition of the user experience, to the aluminum joints of the sand drawing robots, to custom circuit boards and hundreds of thousands of lines of code, Tellart conceptualized and engineered Web Lab’s five physical experiment groups. Design and construction began in our Rhode Island workshops, and continued through to installation and testing in the Science Museum.

Tellart worked alongside partners Universal Design Studio, MAP, B-Reel, Karsten Schmidt, and Fraser Randall to produce and install the final exhibit. As with every large project at Tellart, each of us wore many hats during the process. As Lead Producer, it was my responsibility to help guide our designers and developers through every step of the project while managing client expectations and communications.

Universal Orchestra: an internet-powered 8 piece orchestra creating harmonious music.

Sketchbots: custom built robots able to take photographs and then sketch them in sand.

Data Tracer: a tool to trace where the world’s online information is physically stored.

Teleporter: a series of web-enabled periscopes through which you can instantly access the world (including an undersea kelp forest in South Africa and a miniature kinetic world in Germany.

Lab Tag Explorer: a visualization of all Web Lab visitors from around the world that groups and categorizes participants in incredible ways.

Ad placement on Google.com

Interaction Awards “Most Engaging” award

Photos: Andrew Meredith